Jun 26, 2023
Welcome to a special episode of our newly renamed show, the Mission -Driven Marketing podcast.
You might be wondering why the change?
Well, there's a few key reasons and they all tie back to who we are, what we do, and most importantly, who we serve.
So whether you are a marketer and entrepreneur, a nonprofit or...
Jun 19, 2023
Time to debunk a myth that's been floating around for way too long.
It's this idea that if you create something valuable, be it a service, a product, or initiative, your audience will somehow discover it on their own and beat a path to your door.
Unfortunately, that's just not how it works.
Especially not in the fast...
Jun 12, 2023
Adversity and hardships are a part of life. Whether it's personal struggles we go through, or the challenges that come with taking on something new, there is value in facing and overcoming them.
As the wise words of Maya Angelou have so famously stated, "You may not control all the events that happen to you, but you...
Jun 5, 2023
In today's episode, we're diving into the fascinating and increasingly important topic of ethics and marketing.
As business owners and marketers, it is our responsibility to ensure that our marketing practices align with our values and social responsibility. In fact, I would propose that the general marketplace is burnt...